Marketing Management
The specialisation in the field of study Management
This course will not only prepare you for diverse career paths in marketing but also empower to become innovative leader in the field, making it an excellent choice for those who are passionate about shaping brand strategies and engaging consumers effectively.
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- full-time studies
Programme description
The Marketing Management programme is an innovative and comprehensive course designed to prepare you for a dynamic career in marketing, brand management or/and digital communication. The curriculum ensures professional readiness through a structured approach:
- 1st year – Problem-Based Learning (PBL) – you will complete 2 projects (one per semester) that require the application of knowledge from each course you would go through during each semester,
- 2nd year – knowledge consolidation – you will participate in 2 computer simulation games to practise what you have learned,
- 3rd year – 720 hours of internship – you will be able to take advantage of the Career 360 project, offered by the Faculty of Economics and Management.
As part of our studies, we pay attention to the development of soft skills – there are dedicated workshops and classes in this area.
In addition, elements related to responsible business education are included in the curriculum - mainly content on business ethics, sustainable development, corporate social responsibility/ESG.
Are these studies for you?
This programme is perfect for you if you:
- are passionate about social media and digital marketing tools,
- love being creative and solving problems in a professional setting,
- are curious about consumer behaviour and the psychology behind marketing,
- already have public speaking skills or want to become more confident in this area,
- motivated by hands-on experience and working on real-world projects,
- dream of thriving in dynamic marketing environments or starting your own business.
Studies programme
Key components of the Marketing Management specialisation include:
- marketing strategy and consumer behaviour analysis,
- digital marketing tools and social media management,
- brand development, public relations and advertising,
- interactive media workshop,
- business ethics and socially-responsible marketing,
- soft skills development for effective communication.
Programme benefits
By choosing this programme you get:
- comprehensive skills
- the curriculum combines creativity, analytics, and strategy, ensuring you acquire essential marketing skills such as market research, brand management, consumer behaviour analysis, and digital marketing tools,
- hands-on experience
- the programme emphasizes practical learning. This approach helps solidify your understanding and application of marketing concepts in real-world scenarios,
- networking opportunities
- the chance to connect with experienced practitioners and educators, that will lead to valuable opening-doors professional relationships,
- career readiness
- the necessary knowledge to excel in diverse roles in the fast-evolving job market, related to marketing field,
- soft skills development
- the programme fosters essential soft skills like communication, problem-solving, and teamwork – crucial for effective collaboration in professional settings,
- a chance to take part in projects carried out at the faculty (e.g. Compendium of Economics and Management;
- Caring for Tomorrow: Integrating the 17 Sustainable Development Goals in Higher Education is implemented by the Structural Projects Department and the Faculty of Economics and Management together with the Center for Circular Economics and Applied Ethics. The project partners are Georgian National University SEU and Reykjavik University. These projects can be used to help you go through the mandatory internships.
Academic staff
Dominika Chirek
lawyer, researcher and social media expert
Marketing Management
PhD Dominika Dzwonkowska
Programme Director of Management
Alfonso De Paolini
General Manager (Digital Dentistry Society) ,inter-disciplinary and cross-cultural consultant and an international manager with a diversified background in international business
Marta Bursche
Natalia Głowacka
Educated in linguistics, leadership psychology, coaching and human resources. She built her business experience in the luxury goods sector. Teacher by choice.
Karol Strzała, MBA
Deputy director of the Finance and Accounting program. Graduate of law at Lazarski University, and finance and accounting at the Warsaw School of Economics.
Job prospects
As a graduate of Marketing Management programme, you can work in the following fields:
- Marketing
- marketing analytics,
- marketing communications,
- PR
- social media,
- internet advertising,
- e-commerce,
- marketing consulting, and much more.
Tuition fees
(2 semesters)
2 x 2700 EUR
(2 semesters)
2 x 2820 EUR
(2 semesters)
2 x 2940 EUR
Application process
Register online
You can enrol for our University in a few simple steps:- check qualification criteria,
- complete required documents,
- fill out the application form and proceed with the further application steps!
- Pay admission fee and submit your documents
Admission fee is PLN 85* (bank account details will be available in the Candidate’s Account after online registration)
*Lazarski University graduates are exempt from the admission fee. Please, note that admission fee is non-refundable.
- Deliver documents to the Admissions Office.
Wait for the enrolment decision
You will receive your acceptance letter by email or in the Admissions Office.Congratulations - you are a student!
Are you already among our students? We encourage you to download all useful information we have prepared for those who are beginning their studies at Łazarski University! Student Welcome Pack.