Marketing Management

The specialisation in the field of study Management

This course not only boosts your earning potential significantly but also prepares you for future leadership roles (such as Online Marketing Manager, Head of Marketing or Chief Marketing Officer), allowing you to make impactful decisions that drive business success!
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Type of studies: Master's degree
Language of instruction:
English
Duration: 2 years
Studies mode:
  • full-time studies

Programme description

The programme helps you to learn through practical experiences and apply theoretical knowledge in real-world contexts. As a graduate you will emerge with a comprehensive understanding of marketing principles and the skills necessary to excel in various roles across industries.

These studies’ primary objectives are:

  • critical thinking development: analysing marketing trends and challenges,
  • practical skills enhancement: gaining expertise in data analysis and strategic planning,
  • innovative problem-solving promoting: creating effective marketing strategies.
  • leadership roles preparation: cultivating decision-making skills for high-level positions.
  • professional development facilitation: providing networking opportunities and industry exposure. 

At Lazarski University in Warsaw, you're not just earning a degree but building a global network.
Studying in Poland is an incredible opportunity to connect and grow!
At Lazarski University in Warsaw, you're not just earning a degree but building a global network.

As the capital of one of Europe’s fastest-growing economies, Warsaw offers a vibrant environment where you can engage with ambitious students, industry leaders, and international professionals. 

With world-class education and strong industry connections, Lazarski University is your gateway to success. 

Don’t miss the chance to turn your ambitions into reality and embark on a transformative journey that will open doors to a bright future!

Don’t worry about building your professional experience in Warsaw - this city has everything you need to thrive!
Warsaw is the perfect location to build your career in the heart of Europe.
Don’t worry about building your professional experience in Warsaw - this city has everything you need to thrive!

Warsaw is the perfect location to build your career in the heart of Europe. 

With Poland’s booming economy and Lazarski University’s world-class education, you'll be at the center of innovation and great career opportunities. The city offers a dynamic environment where you can gain valuable experience and connect with thriving industries. Studying in Poland not only equips you with a globally recognized degree but also opens doors to numerous job prospects. 

Your future starts here — embrace the opportunity to study in one of Europe’s fastest-growing economies!

Lazarski University offers an exceptional campus experience in a prime location!
Lazarski University is in a prime location in Warsaw's Mokotów district, providing students easy access to the metro station and various tram and bus routes. 
Lazarski University offers an exceptional campus experience in a prime location!

Lazarski University is in a prime location in Warsaw's Mokotów district, providing students easy access to the metro station and various tram and bus routes. 

The campus features modern facilities, including classrooms equipped with interactive technology, a well-stocked library, and a fully equipped gym. Students can also enjoy amenities such as cafeterias and canteens with diverse meals and relaxation areas designed to create a comfortable and conducive learning environment.

Młodzi ludzie

Target audience

You are an ideal candidate if you:

  • feel comfortable using social media and AI applications,  
  • are creative and enjoy creating new things,
  • have an interest in understanding the behaviours of others,
  • possess sensitivity to the needs of others,
  • are motivated to learn through experience,
  • are open to any new experiences. 

Studies programme

This programme focuses on developing strategic marketing skills through a combination of theoretical frameworks but mostly practical applications. It emphasises reality of business through interactive discussions, case studies, individual assignments, and group projects to enhance decision-making abilities in various marketing contexts. This programme also aims to develop strategic marketing skills, enhance practical experience and cultivate communication proficiency.

 

This programme includes classes in the fields of e.g.:

  • consumer behaviour: insights into purchasing decisions,
  • digital marketing: strategies for online engagement,
  • brand management: techniques for building strong brands,
  • strategic marketing management: aligning marketing strategies with organizational goals,
  • integrated marketing communications: creating cohesive messaging across platforms. 

Programme benefits

Why should you choose this specialisation?  

  • flexible study programme – classes are scheduled in the afternoon so you can easily combine your studies with other activities and duties,
  • in-depth knowledge and skills – this programme provide you with a comprehensive understanding of consumer behaviour and data analytics, that is skills necessary to design effective marketing strategies in a data-driven environment,
  • career advancement opportunities – benefit from the possessed know-how that will open the doors to diverse career paths in marketing across various industries, supported by a robust network of alumni and industry connections.
  • Dimaq certificate preparation – this programme helps you to prepare to the certification exam and increase your chances on a job market.
  • Additionally, you can engage in collaborative initiatives with universities worldwide, enhancing the global learning experiences. The partnership universities are:  Reykjavik University, project partnership,  Georgian National University SE, project partnership, Northern Illinois University, education partnership,  Hassan I University, Settat Morocco, scientific research cooperation, Cadi Ayyad University, Marrakesh Morocco, scientific research cooperation, UNED, Spain, scientific research cooperation, CEDEU, Madrid Spain, scientific research cooperation.   

Academic staff

Dominika Chirek

lawyer, researcher and social media expert

Marta Bursche

Job prospects

After graduation (or even also while studying), you will gain opportunities for professional development in the following fields:  

  • marketing analytics,  
  • marketing communication,  
  • social media,  
  • public relations (PR),  
  • online advertising,  
  • e-commerce,  
  • marketing consultancy.  

Are you considering studying in Poland but don't know where to start?
At our university, we make the admission process simple and stress-free!
Are you considering studying in Poland but don't know where to start?

Our team is here to support you throughout your visa application process, providing guidance and assistance every step of the way. While we won’t handle the entire process, we can answer your questions and offer advice. 

You can reach us easily via WhatsApp, email, or phone, ensuring you have the help you need as you navigate this critical step in your academic journey.

Tuition fee

full-time studies
Study Fees - 1 year
(2 semesters)

2 x 2640 EUR

Study Fees - 2 year
(2 semesters)

2 x 2760 EUR

Application process

  1. Register online
    You can enrol at our University in a few simple steps:

  2. Pay the admission fee and submit your documents 
    Admission fee is EUR 17* (bank account details will be available in the Candidate’s Account after online registration)
    *Lazarski University graduates are exempt from the admission fee. Please, note that admission fee is non-refundable.

  3. Deliver documents to the Admissions Office 

  4. Check the ranking list
    You will receive your acceptance letter by email or in the Admissions Office.

  5. Congratulations - you are a student!
    Are you already among our students? We encourage you to download all useful information we have prepared for those who are beginning their studies at Łazarski University! Student Welcome Pack.

Apply now