Want to understand the meanders of the modern economy and succeed in business on the international stage? The "International Business and Global Determinants" specialisation in Economics at Lazarski University is the perfect choice for you!
The study programme was developed with the current needs of the labor market in mind and provides the knowledge and skills necessary to navigate the globalised business world. Classes are taught by prominent academics and experienced business practitioners, guaranteeing a high level of content and practical first-hand guidance.
What you will learn:
- analyze international markets: you will gain the ability to identify and assess the potential of foreign markets. You will learn how to research competitors, create strategies to enter new markets and adapt your offerings to local conditions.
- understand the mechanisms of the global economy: you will learn the factors affecting international trade, foreign investment and population migration. You will learn to analyze macroeconomic trends and forecast changes in global markets.
- create marketing strategies tailored to different cultures: you will learn about cultural differences and their impact on consumer behavior. You will learn to create marketing campaigns that will be effective in different countries.
- conduct business negotiations with foreign counterparties: you will gain the ability to negotiate international agreements, resolve conflicts and reach mutually beneficial agreements.
- manage transactions and settlements: you will gain practical knowledge of customs procedures, incoterms and negotiation techniques used in international business. This will enable you to execute transactions efficiently and minimize risks.