Are you looking for a field of study with a future? Are you interested in the rapidly growing e-commerce market, worth trillions of dollars globally? Choose the E-commerce specialization at Lazarski University's Management major!
Become an expert in e-commerce and gain the skills necessary to build a successful career in e-commerce.
According to estimates, the value of this exceptionally thriving industry will be around $57 trillion in 2032. In Europe alone, revenues from online commerce are expected to grow by about 9-10 percent annually in the coming years.
Our specialisation combines solid theoretical knowledge with practical experience, allowing students to master key aspects of running an online business.
What you will learn:
- Creation and implementation of innovative e-commerce business projects: You will learn to identify market niches, create detailed business plans and effectively implement them.
- Building a strong e-commerce brand: You will learn the principles of e-commerce public relations and learn how to use social media to build brand awareness and engage customers.
- Increase online sales: You will master creating and optimizing search engine advertising (SEO/SEM) campaigns, email marketing and content marketing to attract new customers and increase sales.
- Manage an online store from A to Z: You will learn how to create and configure an online store, manage products and orders, and provide secure and smooth customer service.
- Acting in accordance with the law and business ethics: You will learn the applicable e-commerce laws and regulations, as well as learn the ethical principles of doing business online.
- Negotiating profitable business deals: You will master the art of negotiation and gain the skills necessary to make profitable deals with business partners.
- Manage e-commerce projects: You will learn to plan, execute and monitor e-commerce projects to achieve your goals.
- Enterprise compliance: You will learn about e-commerce compliance and how to implement it in your company.