From mastering digital marketing strategies to understanding consumer behaviour and managing online operations, this course prepares you for a successful career in e-commerce.
Join us and become a leader in shaping the future of retail, leveraging cutting-edge technology and innovative practices to drive sales and enhance customer experiences.
This programme consists of 3 stages:
- 1st year – Problem-Based Learning (PBL) – you will complete 2 projects (one per semester) that require the application of knowledge from each course you would go through during each semester,
- 2nd year – knowledge consolidation – you will participate in 2 computer simulation games to practise what you have learned,
- 3rd year – 720 hours of internship – you will be able to take advantage of the Career 360 project, offered by the Faculty of Economics and Management.
As part of our studies, we pay attention to the development of soft skills – there are dedicated workshops and classes in this area. In addition, elements related to responsible business education are included in the curriculum - mainly content on business ethics, sustainable development, corporate social responsibility/ESG.