Clone of E - Business and Digital Marketing

Are you looking for a course of study that will open the door to the dynamic and prestigious world of digital marketing? The E-Business and Digital Marketing specialisation at Lazarski University's Management course is the perfect choice for you!

We offer you an interdisciplinary study programme that combines knowledge of marketing, management and information technology. The aim of the studies is to prepare graduates to effectively conduct an online business.

What you will learn:

• e-business models: You will learn about different e-business models and how to choose the best one for your business.
• customer communication in e-business: You will learn how to build relationships with online customers and communicate effectively with them.
• doing e-business using social media: You will learn the potential of social media in online business and how to use it to promote your business.
• positioning websites in e-business: You will learn how to optimize your website for search engines to get more organic traffic.
• financing an e-business: You will learn about different sources of e-business financing and how to prepare a business plan.
• startup management: You will learn how to set up and run your own startup.
• communication and digital marketing: You will learn various marketing communication techniques and how to use them in digital marketing.
• e-business management: You will learn how to effectively manage an online business and achieve business goals.